Football Kit Launch LIVE! 21/22

Football Kit Launch LIVE! 21/22
New Brentford FC 21/22 Home Kit

Daily updates about all the new 2021/22 Premier League football kit releases, kit sponsorship deals and kit manufacturer agreements (including Nike, Adidas, Puma, Hummel, Under Armour, Joma, Uhlsport and Kappa) plus the latest European and international football kit news.

(The “link” symbol 🔗 indicates an external website link, which will open in a new browser window on your device, unless you have alternative custom settings. Links without the symbol are internal links and will open in the same browser window).

Saturday 17th July 2021

13.24pm: Leicester City’s new Adidas home kit, sponsored by FBS, has been released, ready for the start of the new Premier League season in less than four weeks!


Friday 16th July 2021

13.00pm: Brentford’s new away kit has been released alongside the Bees’ new home kit, both manufactured by Umbro and sponsored by Hollywood Bets.


12.49pm: In case you missed it! Crystal Palace’s new yellow away kit is now on sale, manufactured by Puma and sponsored by W88.


12.28pm: Brentford’s new home kit has just been released, manufactured by Umbro and sponsored by Hollywood Bets.


12.04pm: Premier League champions Manchester City’s new Puma home kit, sponsored by Etihad Airways, is out.


10.46am: Another big name out the hat. It’s Arsenal’s new Adidas home kit sponsored by Emirates.


10.31am: News from Molineux. Wolves have unveiled their new Castore home kit for 21/22 sponsored by ManBetX. Stay tuned for breaking news as it happens throughout the day.


10.11am: Get ready for another busy day of football kit releases – starting with The Hammers. West Ham United’s new Umbro home kit sponsored by BetWay has been released.

Thursday 15th July 2021

10.56am: Adidas have released Manchester United’s new 2021/2022 home kit in traditional red and white, with the logo of new shirt sponsor Team Viewer.


09.37am: Can’t wait four weeks to watch your team? Check out the updated list of pre-season Premier League team friendlies for all 20 Premier League teams. Daily updates as new friendlies are announced.


09.30am: Are you ready for this? The new Premier League season begins in four weeks and all new kits are being launched. Fresh out of the bag are Aston Villa’s new Kappa home kit and Liverpool’s new Nike away kit. Stay tuned for more news as it happens.


Friday 9th July 2021

10.07pm: It’s a little over one month to the start of the new Premier League season. The latest EPL kit release was unveiled today with Everton’s new Hummel home strip sponsored by Cazoo.


Thursday 17th June 2021

11.07am: We’re back after a short break and the Premier League fixtures for 2021/2022 season have been released. The new EPL season kicks off on Saturday 14th August 2021.


Wednesday 2nd June 2021

13.15pm: Do the best football teams play in red kits? Find out which kit colours triumphed in the honours list for season 2020/2021.


07.05am: Real Madrid’s new Adidas home kit is out! More to follow.


Saturday 27th May 2021

17.58pm: Brentford have won promotion to the Premier League 21/22 after winning 2-0 against Swansea City in the Football League Championship Play-Off Final at Wembley. Bees supporters can celebrate with a special Premier League promotion t-shirt.

Premier League football next season for Brentford – 10th time lucky!

Thursday 27th May 2021

12.01pm: Southampton’s new home kit is out! Hummel is the Saints’ new kit manufacturer, replacing Under Armour. SportsBet.io sponsors the south coast club’s classic red and white home shirt.


Wednesday 26th May 2021

15.41pm: Manchester United are set to wear their famous red and white home kit for the UEFA Europa League Final tonight against La Liga side Villarreal in Poland.


Tuesday 25th May 2021

15.29pm: The latest Premier League football kit face mask coverings are selling out fast, for wearers and collectors.


Monday 24th May 2021

11.31am: Tottenham Hotspur’s new 2021/22 Nike home kit is out! More to follow.


Sunday 23rd May 2021

13.25pm: Leicester City’s new Adidas home kit for 2021/2022 is out! More to follow.


Saturday 22nd May 2021

22.48pm: We’re down to the last two in the Sky Bet Championship Play-Offs. Brentford will return to Wembley for a second consecutive season where the Bees will face Swansea City for the final place in the 2020/2021 Premier League. The Play-Off Final 🔗 takes place on Saturday 29th May 2021, kick-off 15.00pm BST.

The Football League Championship Play-Off Final 2021: Brentford v Swansea City
The Football League Championship Play-Off Final 2021: Brentford v Swansea City

21.23pm: Scottish Premiership side St Johnstone have won an historic domestic double 🔗 after adding the Scottish Cup trophy to the Scottish League Cup trophy the Perth side claimed in February.


10.26am: The Football League Championship Play-Off second legs 🔗 take place today. In the first semi-final Brentford will be aiming to overturn a 1-0 first leg defeat in their 12.30pm kick-off against AFC Bournemouth. This evening’s second semi-final, at Liberty Stadium, sees Swansea City defending a 1-0 first leg advantage against Barnsley, which kicks-off at 18.30pm. The winners go through to the Final at Wembley for the last remaining sport in next season’s Premier League 🔗.

SkyBet EFL Championship play-off team kits 2020/2021 - Brentford, Swansea City, Bournemouth and Barnsley
SkyBet EFL Championship play-off team kits 2020/2021 – Brentford, Swansea City, Bournemouth and Barnsley

10.17am: The Spanish La Liga 🔗 trophy will be staying in Madrid for another season – but will it be Atletico or Real who wins the title today? Atletico have the advantage of two points plus a super goal difference, and Los Colchoneros will definitely be Spanish champions if they win at Real Valladolid or Real fail to win at home to Manchester United’s UEFA Europa League Final 🔗 opponents Villareal.


09.39am: So far five Premier League teams have released new 2021/22 kits – Arsenal, Brighton, Chelsea, Everton and Liverpool. Today we’ve launched a brand new kit release page where you can see all the latest Premier League kit unveilings, including the official kit launch videos.

New Premier League kits of Arsenal, Brighton, Chelsea, Everton and Liverpool.
New Premier League kits of Arsenal, Brighton, Chelsea, Everton and Liverpool.

Friday 21st May 2021

20.37pm: Chelsea are auctioning signed shirts in aid of India’s Covid-19 humanitarian appeal. The auction closes on Friday 28th May 2021 at 2pm (BST).

Chelsea’s football shirt auction in support of India’s Covid-19 appeal

17.04: More football kits have been released: Internacional home kit 🔗 (Brazilian Campeonato Brasileiro Série A, made by Adidas, sponsored by Banrisul), Hoffenheim home kit 🔗 (German Bundesliga, made by Joma, sponsored by SAP), Sassuolo third kit 🔗 (Italian Serie A, made by Puma, sponsored by Mapei).


14.43pm: Official news today 🔗 that Nuno Espirito Santo will leave his role as manager of Wolverhampton Wanderers after Sunday’s final game of the season, against Manchester United at Molineux. It’s a sad day for Wolves fans and for the Premier League in general. Nuno told the Wolves website, “…our ambition was to make a positive change and push this football club forward, and I am proud to say that we did that every single day. We achieved our goals, we did it with passion and we did it together.”


13.48pm: Read the full feature about Everton’s new Hummel home kit. Everton have confirmed that the Toffees’ will wear the new away strip for their final game of the season on Sunday, against champions Manchester City at the Etihad. This will be Kun’s final game in the Premier League after 10 incredible seasons (read the feature for full details).

Everton's new Hummel away kit 2021/2022
Everton’s new Hummel away kit 2021/2022

08.09am: BREAKING NEWS! Everton’s new Hummel away kit is out – in black and burnt orange. More news to follow soon.


01.44am: Scottish Cup Finalists Hibernian have put pen to paper on a new three-year kit deal with Joma 🔗. Hibs chief executive Greg McEwan said, “This partnership is worth seven figures to the club over its duration and sees us partner with one of the top ten manufacturers in the world. It positions us at the top table in European football and is a record-breaking kit deal for the club.”


01.33am: Lots of football kits are being released in the UK and around the world. Early this morning (UK time) Umbro announced the new home shirt of Fluminese 🔗 who compete in Campeonato Brasileiro Serie A. Meanwhile in the Isthmian League South East Divison Faversham Town have signed a new three-year kit deal 🔗 with Kappa, as have Suffolk side Leiston FC who compete in the Southern League Premier Division Central.


Thursday 20th May 2021

21.08pm: You have to hand it to Juventus, they just can’t seem to stop winning trophies. After nine consecutive seasons as Serie A champions they finally relinquished the crown to Inter Milan this season, and are struggling to qualify for next seasons UEFA Champions League. But yesterday added the Coppa Italia to their overcrowded trophy cabinet after defeating Atalanta Bergamo 2-1 🔗 at Sassuolo’s Mapei Stadium.


18.35pm: BREAKING NEWS! Hummel has just announced that Everton’s new away kit will be unveiled tomorrow (Friday 21st May). More to follow.


17.13pm: Scottish Premiership side Hibernian, who meet Scottish League Cup winners St Johnstone on Saturday in the 2021 Scottish Cup Final, have just announced a 3-year kit supply deal 🔗 with Joma. More to follow.


15.26pm: Adidas released the new Bayern Munich away kit 🔗 this morning, sponsored by Deutsche Telekom. The German champions play their final Bundesliga game of the season on Saturday against Reece Oxford’s FC Augsburg.


08.13am: Liverpool’s new Nike home kit was released this morning, in time for Sunday’s massive game against Crystal Palace at Anfield. Three points should be enough to secure the Reds a UEFA Champions League spot for next season – although Chelsea and Leicester City might have something to say about that!

Liverpool's new Nike away kit 2021/2022
Liverpool’s new Nike home kit 2021/2022

Wednesday 19th May 2021

12.29pm: There have been lots of new football kit releases, including Marseille home kit 🔗, Red Bull Leipzig home kit 🔗, Ajax away kit 🔗, Borussia Dortmund away kit 🔗 and Leyton Orient 3rd Kit 🔗. Lots more news to follow.


12:26pm: Brighton started life in their new 21/22 Nike home kit with an amazing 3-2 comeback win against Manchester City last night, as fans were finally able to return to AMEX Stadium.

Brighton and Hove Albion's new Nike home kit 2021/2022
Brighton and Hove Albion’s new Nike home kit 2021/2022

Tuesday 18th May 2021

11.41am: Macron’s expansion continues. The Italian sportswear supplier have agreed a deal to become the new first team kit supplier of Blackburn Rovers, taking the reins from Umbro.


10.30am: Good morning to all football fans joining us from around the world. We’ve got a lot of football kit launch news for you today. First up it’s Adidas, who have just released the new Juventus 2021/22 home kit 🔗 (Italian).


Monday 17th May 2021

14.29pm: We’re well and truly into the ‘business end of the season’ as the 2020/2021 Football League SkyBet Championship play-offs 🔗 get underway tonight. First up at 6pm it’s AFC Bournemouth v Brentford, followed at 8.15pm with Barnsley v Swansea City. The second legs take place this Saturday 22nd May, and the Championship Play-Off Final 🔗 final takes place at Wembley Stadium a week later on Saturday 29th May.


12.22pm: Last chance to for Clarets’ supporters to enter the Burnley player of the year competition and be in with a chance to win one of five signed 2020/2021 first team home shirts.


08.38am: We’ll be keeping tabs on Alisson Becker’s match-worn kit and gloves after the Brazilian goalkeeper scored Liverpool’s winning goal 🔗 against West Bromwich Albion yesterday. In doing so, Becker joined a small group of only five goalkeepers to to score a Premier League goal, and the first GK to score a match-winning goal in the Premier League. The other EPL goal-scoring-goalies are Asmir Begovic, Tim Howard, Paul Robinson, Brad Friedel and Peter Schmeichel.


Sunday 16th May 2021

21.11pm: Besiktas are celebrating winning the Turkish Super Lig 🔗 after a dramatic final day in which The Black Eagles defeated Goztepe 2-1 to finish level on points with second-place Galatasaray, but with a superior goal difference of +45 versus Galatasaray’s +44.


20.44pm: Macron have announced a six-year football kit deal with Danish Superliga club Aalborg BK.


20.28pm: Meanwhile at the Leicester City online shop 🔗 Foxes fans are still being held in a queue to order yesterday’s FA Cup winning maroon away shirt which was on sale for £35.75 (having been discounted from £55).


20.21pm: It’s been a busy weekend for new football kits! The women’s UEFA Champions League Final 🔗 between Chelsea and Barcelona is currently underway at the Gamla Ullevi Stadium in Gothenburg, Sweden. But Chelsea’s second cup final in 24 hours isn’t going to plan, with Barcelona Femenino already 3-0 up after only 20 minutes. It looks like the new Chelsea home kit will have to wait until at least 29th May, for a third time lucky appearance, when Thomas Tuchel’s side face Manchester City in the men’s UEFA Champions League Final 🔗 at Estadio do Dragao.


Saturday 15th May 2021

19.19pm: Well, this doesn’t happen very often. The Leicester City shop is not available right now, but instead there’s a queue over 1,000 people long waiting, presumably to order the maroon away shirt!


19.12pm: The incredible Leicester City story continues! The Foxes have won the FA Cup 🔗 for the first time in their history with a 1-0 victory against Chelsea – and it’s Brendan Rodgers’ first trophy in English football. That maroon Leicester City away kit just became immortalised forever.


18.20pm: Italian side Parma Calcio released a limited edition all-black shirt for Sunday’s Serie A game against Sassuolo, which has sold out within 24 hours. Meanwhile at Wembley it was 0-0 at half-time in the 140th FA Cup Final and the second half has just kicked off. Click here for live updates 🔗 from the official FA website.


12.34pm: FA Cup Final 🔗 Day 2021 and it’s less than five hours to kick-off at Wembley Stadium (5.15pm), with Chelsea playing their first match in the new Nike 21/22 home kit, while Leicester will walk out in their maroon 20/21 Adidas away kit.


00.35am: Check out the first pictures of Borussia Mönchengladbach’s New Puma 21/22 Home Kit which was released yesterday, and expected to be worn in Borussia’s final home game of the 20/21 Bundesliga season later today – against vfB Suttgart.


Friday 14th May 2021

21.49pm: EVEN MORE BREAKING NEWS! RB Leipzig don’t hang around, launching their new home kit today just 24 hours after playing the German Cup Final yesterday against Borussia Dortmund, and back in action on Sunday hoping to secure second spot in the Bundesliga – in their new home kit!


13.20pm: MORE BREAKING NEWS! Ligue 1 has two new home kits on the same day. Marseille have just joined PSG in unveiling their new Puma home kit, and posted their new home kit reveal video to OM’s social media channels. Click here to watch the video >


12.43pm: BREAKING NEWS! Paris Saint-German have just released their new PSG X Jordan home kit 🔗 for season 2021/2022 to be worn on Sunday 16th May in Les Parisiens‘ next home Ligue 1 Uber Eats game: PSG vs State de Reims 🔗. More to follow…


09.55am: First pictures of Arsenal’s new away kit will be posted shortly.


08.34am: BREAKING NEWS! Arsenal have just unveiled their new Adidas away kit which the Gunners will wear on 19th May for the Premier League away game against Crystal Palace. Click here to view the new Arsenal away kit > 🔗


Thursday 13th May 2021

13.05pm: The venue of the UEFA Champions League Final between Manchester City and Chelsea has been officially changed by UEFA 🔗. The 2020/21 all-English showpiece will now take place on Saturday 19th May 2021 at Estadio do Dragao in Porto, Portugal.


09.14am: Have you watched the new 2021/22 Chelsea home kit launch video? Just uploaded to Chelsea’s official YouTube channel in 1960’s style.


08.00am: BREAKING NEWS! Chelsea have just unveiled their new Nike home kit ready to be worn at this weekend’s FA Cup Final against Leicester City. Click here to view the new kit >


Tuesday 11th May 2021

18.47pm: View our photo gallery of the first images released of AC Milan’s new home kit.


15.22pm: BREAKING NEWS! AC Milan have unveiled their new Puma 2021/22 home kit 🔗. More to follow!


15.19pm: Good afternoon, there’s lots of big kit news today so stay tuned!


Monday 10th May 2021

22.48pm: The final place in next season’s Premier League will be taken by the winner of the Championship Play-Offs (Swansea City, Brentford, Barnsley or Bournemouth). Join again us tomorrow for more football news.


22.44pm: Burnley’s 2-0 victory in west London 🔗 tonight means the Clarets are mathematically safe from the drop, while Fulham join West Bromwich Albion and Sheffield United in the Championship. The result also secures Premier League status next season for Southampton, Brighton and Hove Albion and Newcastle United.


14.03pm: Cazoo is offering Aston Villa and Everton fans the chance to win a car worth £10,000 in the Cazoo Football Derby competition 🔗.


13.53pm: BBC are reporting today that the all-English UEFA Champions League Final between Chelsea and Manchester City, scheduled to take place in Istanbul may be moved to London’s Wembley Stadium 🔗.


09.24am: Make a note in your diary, the new 21/22 Premier League fixture list will be released on Wednesday 16th June 2021 – that’s 38 days from today!


09.05am: Fulham will join West Brom in the second tier unless they claim all three points in tonight’s match against Burnley 🔗 at Craven Cottage – anything other than a Fulham win means the Clarets are safe for another season.


08.58am: Good morning, and sadly it’s goodbye to West Bromwich Albion after the Baggies’ relegation to the Championship 🔗 was confirmed yesterday after defeat at Arsenal.


Saturday 8th May 2021

16.46pm: The FA has revealed a new logo and website (englandfootball.com 🔗), full details will be posted shortly.


16.43pm: Good afternoon, lots of kits released next week – stay tuned!


Friday 7th May 2021

18.04pm: Fulham’s home shirt is on sale priced at just £20.


12.47pm: Chelsea’s 40% reduced official face mask set, in the style of the home, away and third kits is now available to purchase from the Chelsea Megastore.


11.33am: Chelsea have announced 8,000 fans will watch the Premier League match against Leicester City at Stamford Bridge on Tuesday 18th May, subject to the UK Government’s announcement on 17th May.


10.59am: Premier League kits expected to launch in May 2021 include Arsenal home & GK home, Chelsea home & GK home, Everton away & GK away, Liverpool home & GK home, Manchester City home & GK home, Tottenham Hotspur home & GK home.


09.11am: Manchester City are auctioning League Cup winning shirts.


08.12am: Good morning football fans – not long to wait now for the new 21/22 Premier League home kits!